Tinsel Toes is the aftermath of hours spent in experimenting DIY Punjabi juttis and realizing that they need to evolve. Established in 2019 by Sunakshi Jain (Founder and Creative Head), Tinsel Toes has become one of the most beloved designer jutti brand only in a few months. The E-Commerce label origins from the heart of Punjab to cater designer footwear across India and beyond. Climate, ethnicity, gender, age, status and other factors have influenced the diverse footwear traditions across India. Shoe-making is an oral and hereditary tradition. It involves varied materials, including precious and non-precious metal, wood and leather. One of the many diverse traditions is that of the tilla juttis from the Punjab.
Sunakshi understood that even though Punjabi Juttis are extremely famous and a unique traditional craft of Punjab (India), it is so important to unfold new techniques and designs to help the craft evolve. Tinsel Toes offers designer footwear in a variety of themes that include Bridal, Festive, Daily wear, Beachwear, etc. which not only caters to every personality type and occasion but also helps the artisans of India to find better employment opportunities and helping a 400-year-old craft revive and grow with modern aesthetics.
The brand has ensured that each design is different from the other and to make this happen, Sunakshi works closely with some of the best artisans of the industry so that she can bring in the design making of every piece, a true labor of love. The brand brings mood-matching and occasion-suiting Juttis, which just not lend an elegance to one’s feet but also the soft cushioned insole that makes wearing these juttis for long hours comfortably unlike traditional Juttis.
Tinsel Toes also aims to retain the Indian heritage that is mingled in Contemporary flavors; extensively sprouting with a vision where every girl hosts a collection of her very own Tinsel Toes wardrobe.